Starting a new business and struggling to stand out?
Our strategic brand identity and positioning will ensure your business achieves strong market positioning.
Problems We Solve
Outdated or DIY branding failing to impress your audience?
Our professional rebranding services will refresh and elevate your brand to attract your target audience.
Lack of cohesive branding leading to poor recognition?
Our cohesive branding elements will ensure consistency across all platforms, enhancing your market presence.
STEP 1: Brand Strategy
How We Feel About the Brand
Our strategic approach encompasses brand positioning, mission, values, personality, target audience, tone of voice, marketing strategies and much more, making your brand deeply resonate with your audience.
STEP 2: Visual Identity
How We See the Brand
Based on the brand strategy, we craft a cohesive visual identity that includes a logo suite, color palette, typography styling, brand graphics, imagery, print and digital assets, making your brand recognizable.
Our Approach
Ultimate Branding
Perfect for a complete brand overhaul or new launch, this package includes in-depth brand strategies, marketing tips, Instagram templates, and can be expanded with add-ons.
- discovery meeting
- in-depth brand strategy doc
- 3 mood boards
- 1 design concept
- primary logo
- secondary logo
- submark
- logomark
- custom graphic elements
- color palette
- typography pairing
- visualization
- brand guidelines
- brand board
- off-boarding guide
- brand pattern
- highlight covers x5
- story templates x3
- post templates x3
Final file formats for web and print: svg, ai, eps, pdf, png, jpg.
Rounds of revision: 3.
Timeline: 4-5 weeks (depending on the number of add-ons).
Essential Branding
Ideal for startups and rebranding projects, this package provides the critical elements needed for a strong brand identity with a simplified strategy, without incorporating brand add-ons.
- discovery meeting
- basic brand strategy doc
- 2 mood boards
- 1 design concept
- primary logo
- secondary logo
- submark
- logomark
- custom graphic elements
- color palette
- typography pairing
- visualization
- brand guidelines
- brand board
- off-boarding guide
Final file formats for web and print: svg, ai, eps, pdf, png, jpg.
Rounds of revision: 2.
Timeline: 3-4 weeks.
Branding Packages
Our branding packages provide comprehensive solutions tailored to your business needs, ensuring your brand stands out and resonates with your audience.
Branding Add-ons
Customize your branding packages with our range of add-ons to extend your brand's impact.
- story templates
- post templates
- highlight covers
- favicon
- email signature
- FB / Etsy banner
- business card
- thank you / loyalty card
- gift voucher
- stickers
- wrapping paper
- shopping bag
- swing tag
- poster
- menu
- price list
- pattern
- shipping packaging
- product packaging
- product label
Discovery
Fill out the enquiry form, receive the pricing guide, and discuss your brand vision on a discovery call.
Onboarding
Receive a project proposal, sign the agreement, make a 50% deposit, and fill out a client questionnaire in the private Client Portal.
Design Time
Choose from 2-3 mood boards, receive a brand presentation, and make up to 2-3 rounds of revisions.
Launch
Approve the project, make the final payment, and receive all your final files.
Process
Strategic Thinking
Analyzing the brand core to ensure purposeful design strategies aligning with business goals while balancing client visions and strategic design choices.
Client Partnership
Building strong relationships with clients, fostering open communication, and utilizing a dedicated client portal for streamlined and efficient workflow.
Jessie Peters
I never loved working with someone for my brow bar more than with Lexie. She makes my ideas a reality and keeps me up to date with everything. She made it better than I could ever think of. I love the young, fresh energy, the different cultures, the trust, laughs, and unique women in my brow bar. This is what I want in my brand - to show my young, fresh energy, happiness, playfulness, femininity, and unique colors.
Michele Sykora
Lexie is absolutely amazing graphic designer to fit what vibe I was looking for to start my small business. She was fast and extremely patient with me while designing my logo, even though I was incredibly indecisive and really had a hard time figuring out what I wanted. Everything she did turned out perfectly. Working with Lexie was a wonderful experience, and I am so excited to use her again in the future once my business takes off and expands!
Testimonials
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Can I have just a logo?No, I don't offer logo design as a standalone service because it contradicts my strategic approach. Based on in-depth analysis, I design strategic brand identities that go far beyond the logo.
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How long will the project take?After our discovery meeting, I can provide a timeline. Typically, the process takes 3-6 weeks, depending on the package and add-ons.
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How many concepts will I get?You’ll receive 1 complete brand identity concept based on your design vision and references, with 2 or 3 strategy-based creative directions (depending on the chosen package) to choose from and revisions included to perfect it.
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What's the price?The cost depends on the service package and add-ons you choose, with branding packages starting at $2,500. I’ll send you a pricing guide once you fill out the enquiry form, with a final quote provided after our discovery meeting.
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Do you offer payment plans?Yes, payment is made in two installments: 50% deposit at agreement signing and 50% upon project approval before final files are sent.
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How to get booked?Fill out the enquiry form via “Enquire” button on this website. I’ll send you a pricing guide, and we can set up a discovery call to discuss your project. After the meeting, I will provide you with a detailed project proposal, including the timeline and final investment. Your slot will be booked after signing an agreement and making a 50% deposit.
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How many revisions can we do?Ultimate Branding Package includes 3 free rounds of revisions, while Essential Branding Package includes 2. You can also take advantage of additional revisions for an extra fee.