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Building bold brands with strategy behind the beauty.

We design brand identities that look beautiful and work hard — crafted with purpose, backed by strategy, and built to grow.

Portfolio

Curious what our work looks like in action? Here’s a peek into some of our favorite branding projects.

About

We’re Lexielogo—a creative studio led by brand designer Lexie, blending strategy, psychology, and design to shape bold brand identities that feel as smart as they look.

With 3+ years of experience and 80+ visual identities crafted, we help ambitious founders turn ideas into cohesive, scroll-stopping brands that align with their vision and audience.

Our process is guided by our values of intention, connection, and differentiation—making sure every brand is built to last and connect where it counts.

Brand designer Lexirloho

Cultivating Brands That

1
Make you feel proud to show up every day.
2
Stand out without shouting—just by being you.
3
Turn strategy into visuals that actually connect.
4
Bring your ideas to life with clarity and purpose.
5
Build trust through every color, word, and detail.

Strategic Branding |

Packaging

Testimonials

Jessie Peters | Brows by Jess

I never loved working with someone for my brow bar more than with Lexie. She makes my ideas a reality and keeps me up to date with everything. She made it better than I could ever think of. I love the young, fresh energy, the different cultures, the trust, laughs, and unique women in my brow bar. This is what I want in my brand - to show my young, fresh energy, happiness, playfulness, femininity, and unique colors.

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Katherine Austin | Flowerfolk

Working with Lexie on my branding has been such a wonderful experience! From our initial call to setting expectations, to project management and communications, to the delivery and review of all designs, everything has exceeded my expectations. She’s professional and offers timely and excellent feedback throughout the process. My favorite part though is her design talent. She puts a tremendous amount of thought into what she creates and delivers something unique and personalized to your brand.

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Eugenia Ivanova | Davaj Naduvaj

For me, working with Lexie was in the same breath, quickly and easily. The results were 100% justified. I was very lucky that I had the opportunity to cooperate with her. Already chanterelle and colors and fonts are so native. Of course, the refreshing of our store will affect the brand awareness, loyalty, and sales. Lexie is the coolest creative designer I know and her work makes people fall in love.

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Michele Sykora | Baskista

Lexie is absolutely amazing graphic designer to fit what vibe I was looking for to start my small business. She was fast and extremely patient with me while designing my logo, even though I was incredibly indecisive and really had a hard time figuring out what I wanted. Everything she did turned out perfectly. Working with Lexie was a wonderful experience, and I am so excited to use her again in the future!

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Shannon Ducker | Shannon Rose Events

Lexie was amazing to work with. She not only created a design that was a mix of a lot of different things that would be hard for anyone to create (Masculine, Feminine, Western, and Modern), but it was so unique. I honestly had a hard time figuring out what I wanted and wasn't create about expressing my wants, and she was patient and flexible throughout the whole process. I highly recommend Lexie!

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Lucia Capitalini | Coco's Chains

I had an amazing experience! The results exceeded my expectations and I am so excited to have a new brand identity, I think it will attract my target audience and will help my shop look more professional!

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J Michael Flack | J Michael Wedding Films

Thank you so much for your phenomenal work! I am blown away by everything you have helped me with and created. I am so excited to get everything implemented into my new website and social sites. You have been such a joy and ease to work with.

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Tai Applewhite | Feelsips

My overall experience was excellent. Lexie was responsive and quick on revisions! The results exceeded my expectations and we will stand out based on branding alone! Lexie has a great eye and her design skills are unmatched!

See More Work on Instagram!

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