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Country Mile | Country Clothing
Project Type
Brand Identity
Business Sphere
Country clothing, outdoorsy apparel
Deliverables
– brand strategy
– brand identity
– logo suite
– stickers
– posters
– business card
Brand Style
Fun / Kind / Sincere / Competent / Rugged / Exciting / Country / Rural / Traveling
Country Mile is an Australian online retail brand dedicated to outdoor enthusiasts and rural communities. Specializing in practical and stylish basics like hoodies, crew jumpers, t-shirts, shorts, picnic rugs, and swimwear, the brand caters to those who live and breathe the country lifestyle. Beyond offering high-quality, gender-neutral apparel, Country Mile is deeply committed to supporting rural mental health, donating a portion of its profits towards research in this area.
