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Eclectic Muse Atelier | Beauty Salon
Project Type
Brand Identity & Social Media
Brand Niche
Beauty Salon
Brand Style
Editorial / Luxury / Eclectic / Bold / Androgynous / Expressive / Confident / Timeless
Deliverables
Brand strategy, logo suite, brand graphics, brand identity, patterns, business card, IG post & story templates, seasonal & pilates launch post templates & AI campaign visuals.
Eclectic Muse Atelier is a luxury, one stop beauty atelier in Pittsburgh, Pennsylvania where they treat beauty like art, ritual, and self expression, not a rushed transaction. The brand blends luxury with approachability, offering elevated services without intimidation across makeup, hair (wigs, braids, extensions, haircuts, custom coloring), lashes, brows, skincare, waxing, nails, and curated retail. EMA brand is built for clients who see beauty as part of their lifestyle and identity, not just maintenance. Above all, the beauty atelier prioritizes craftsmanship, creativity, and the client experience over volume, trends, or fast beauty culture.
The supporting graphics followed an editorial collage approach, with deformed brand-name letterforms wrapping around raster cutout lifestyle objects to create that layered, fashion-campaign feel.
