Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Cherry Stories | Book Store
Project Type
Brand Identity
Brand Niche
Book Store, Social Club
Brand Style
Sensual / Mysterious / Lush / Feminine / Immersive / Witty / Bold / Editorial
Deliverables
Brand strategy, art direction, brand identity (logo suite, brand graphics, typographic system, color palette, pattern), add-ons (stickers, posters, storefront, bookmark business card).
Design Direction
The logo design is a cherry with heart shapes plus a snake that hints at books, because this club is sweet and a little dangerous. The supporting graphics are stamp style marks, each one a different book world to collect. Colors go lush and moody with warm cream, dusty lavender, terracotta, deep wine, and rich brown. Typography is editorial Desire Pro with crisp Hempa Sans.
Cherry Stories Social Club is a boutique bookstore and curated book club for women who read with feeling, not just for pages. It lives at the intersection of literary culture, feminine identity, and emotional storytelling. The brand sells books, memberships, and community but really it sells the experience of being seen through a story. Think: dark romance, feminist fiction, magical realism, and character-driven narratives that hit different.
The mission is to create an emotionally immersive literary community for women and femme readers who feel unseen by mainstream book culture, by curating books that center complex female narratives and building a space where stories are felt, not just consumed, ultimately resulting in deeper self-understanding, genuine connection, and a reading life that actually reflects who you are.
