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BLYNX | Beauty
Project Type
Brand Identity & Packaging
Brand Niche
Mascara, Makeup, Beauty, Cosmetics
Brand Style
Bold / Feminine / Sharp / Expressive / Confident / Aesthetic / Minimalistic
Deliverables
Brand strategy, logo suite, brand identity, mascara packaging design x4, shopping bag, cosmetic bag, poster, stickers.
BLYNX is a mascara-first beauty brand redefining how lashes speak. Built for bold expression and fluid identities, BLYNX creates clean, high-performance mascaras that lift, lengthen, and transform — with zero heaviness, all drama. From featherlight formulas to sharp packaging, it’s makeup that meets your mood. Whether you’re serving soft femme or striking edge, your gaze leads the look.
Mission: To empower expressive beauty through exceptional mascaras that feel weightless, perform effortlessly, and amplify every look with confidence and creativity.
